Today’s review is about CheckMarket, an online survey company started in 2002. More than 10 years of experience in this domain is huge. CheckMarket claims to be very customer oriented, providing phone and email support at any time. Also, besides the standard survey tool, CheckMarket also offers a wide range of services that include scanning, panels, analysis, design, programming and consulting by market research experts.
If you ask experts what the secret to a good marketing strategy is, it’s very likely that one of the answers would be to ensure that all of your product and service offerings are based on solid market research. Every time you come up with a new variant or a new line extension, and even as you craft your promotional and advertising strategies, you should ensure that all your actions are based on the right market research tools. Market research is important because you have to think of your consumers first and foremost as you craft your strategies. You need to know what works for them and what strategies they will respond to. This is where surveys come in. Conducting a survey can help you get to know your target consumers better, and this can subsequently help you come up with the right kind of marketing strategy.
Nowadays, surveys are considered very important by many businesses. For example, customer satisfaction survey can be conducted to find out what the customers really want, need, require and expect from the company. By knowing what your customers need, you can find ways on how to improve not just your products and services but your overall business.
In conducting a survey, you will require the best online survey tool. The best survey tool is needed because you need something that will make the process a lot easier not just for you but for your target respondents as well. The procedures from building the questionnaire to distributing them, collecting the results and implementing the study for business improvement, all of these require a software program with features that can help you achieve your business goals.
Having the right online survey software program is beneficial for any type of business. It makes market research performed easier and faster by providing tools, templates, graphs and charts and other important survey tools. With these free survey tools, you do not have to waste your precious time creating your research instrument from scratch and also the results summary. The program would even produce any necessary graphs and charts automatically to make the data easier to understand.
There are certain things you have to remember when choosing the right online survey software program so you can maximize its benefits. You do not simply go to a free survey site and download whatever software it is offering. You have to carefully understand first what its features are to see if these features will be suitable to your needs.
Conducting a marketing survey over the internet is no easy feat. There are many hurdles that will get in your way; specifically, you will have to deal with cantankerous users who find your questions cumbersome, spam filters that block email surveys, and free online survey software that probably is not as visually appealing as you thought it would be. Nevertheless, the fact that there is a free-of-cost option to poll and survey customers is reason enough to still use the online survey as a marketing survey technique.
The important thing to remember is that a free option doesn’t necessarily have to mean that it has to be drab or unappealing. In fact, it is up to you to insure that you make this as enjoyable an experience as you can for your customers. Some of the following pointers must be borne in mind when using web tools to create a survey.
Researchers can now breathe easy. Research work and methods have become efficient and non-cumbersome with the development of survey software. The first step to any research is data collection, and one of the methods of data collection is conducting surveys. For a survey on any topic, a good number of responses are required to analyze data meaningfully. Here arises the problem of finding and contacting the appropriate number and kind of people who would agree to take part. It is indeed tedious, expensive and time-consuming to reach people and conduct surveys. The survey software has solved these problems in a blink, and further development of online survey software has beaten all forms of survey methods.
The online survey software takes just a few minutes to launch, does not need to be downloaded and is interactive to respondents as well. All one needs to do is use the survey wizard in the web browser and get started. The first step to build a survey is to select from the given templates, where questions and answer choices can be selected. Questions can be single, multiple response, matrix type or open ended. An entirely new survey design can be created without any programming skills. A ‘branching’ option is available, where respondents are asked or skipped questions depending on the previous answers they give.