Today’s review is about CheckMarket, an online survey company started in 2002. More than 10 years of experience in this domain is huge. CheckMarket claims to be very customer oriented, providing phone and email support at any time. Also, besides the standard survey tool, CheckMarket also offers a wide range of services that include scanning, panels, analysis, design, programming and consulting by market research experts.
If you ask experts what the secret to a good marketing strategy is, it’s very likely that one of the answers would be to ensure that all of your product and service offerings are based on solid market research. Every time you come up with a new variant or a new line extension, and even as you craft your promotional and advertising strategies, you should ensure that all your actions are based on the right market research tools. Market research is important because you have to think of your consumers first and foremost as you craft your strategies. You need to know what works for them and what strategies they will respond to. This is where surveys come in. Conducting a survey can help you get to know your target consumers better, and this can subsequently help you come up with the right kind of marketing strategy.
Nowadays, surveys are considered very important by many businesses. For example, customer satisfaction survey can be conducted to find out what the customers really want, need, require and expect from the company. By knowing what your customers need, you can find ways on how to improve not just your products and services but your overall business.
In conducting a survey, you will require the best online survey tool. The best survey tool is needed because you need something that will make the process a lot easier not just for you but for your target respondents as well. The procedures from building the questionnaire to distributing them, collecting the results and implementing the study for business improvement, all of these require a software program with features that can help you achieve your business goals.
So, you need to conduct an online survey. You are probably in need for a way to find out more about your customers or employees or a product. Probably there are questions in your mind that you would like answered. Creating an online survey is indeed what you need to do.
Writing great questions for your survey is like an art that requires a lot of practice. It’s never easy to have people answering your survey and for sure you would like to have as many responses as you need and you would like those responses to be accurate. To be able to do that, you will need to pay a great deal of attention to your questionnaire.
But what if you can get some free help when creating your online survey? Wouldn’t that be wonderful?
The types of survey questions used in a survey will play a role in producing unbiased or relevant survey responses. As the survey designer, consider the types of questions to use and when it is appropriate to use them. Question types range from open-ended (comments to essays) to closed-ended (yes/no, multiple choice, rating scale, etc). In the end, it is the question types that determine what type of information is collected.
Writing solid and unbiased surveys may seem like a daunting and unapproachable task. However, it is not as overwhelming as one may think! Creating well structured, simply written questions will help in collecting valid survey responses. An important goal as a survey author is to construct clear, direct questions and answers using the language that survey participants will understand. While there are no set rules on the wording of these survey questions, there are some basic principles that do work to improve the overall design. The intent of this guide is to provide tips on utilizing those principles for constructing effective surveys that collect accurate and valid data.
It is the basic need of most businesspersons to conduct formal surveys to understand and get public opinion about the product or service that they deal in. most of the business managers have had the experience of conducting a web survey or two but are yet to harness the complete range of benefits that are offered by providers of online survey software. These vendors who enable their clients to put out a web survey have now become an integral part of the research teams of their client organizations.
Skeptics may tell you that you can create a survey and e-mail it across to the customers who have registered themselves in your customer database. This approach has many flaws; the main problem is with the lack of organization. The customers may not respond in a single format, this will lead to a lot of issues with collating the responses. The next major issue with this type of e-mail based questionnaire is that the analysis of the data may be skewed because of researcher bias in aggregating the data. Online surveys present effective solutions that negate the problems of the e-mail based questionnaires as they score high on the manageability front.
Having the right online survey software program is beneficial for any type of business. It makes market research performed easier and faster by providing tools, templates, graphs and charts and other important survey tools. With these free survey tools, you do not have to waste your precious time creating your research instrument from scratch and also the results summary. The program would even produce any necessary graphs and charts automatically to make the data easier to understand.
There are certain things you have to remember when choosing the right online survey software program so you can maximize its benefits. You do not simply go to a free survey site and download whatever software it is offering. You have to carefully understand first what its features are to see if these features will be suitable to your needs.
SurveyMonkey Inc. is the world’s largest survey company, helping customers collect over 1.5 million online survey responses every day. SurveyMonkey has revolutionized the way people give and take feedback, making it accessible, easy and affordable for everyone. The company was founded in 1999 with a focus on helping people make better decisions, and has built technology based on over 10 years of experience in survey methodology and web development. Customers include 99% of the Fortune 500, academic institutions, small businesses, HR departments and neighborhood soccer leagues everywhere.